Our aim is to create a healthy pollution free environment for all to enjoy by promoting maximum resource efficiency and zero waste. This can be achieved through the introduction of systemic changes to deliver social, economic and environmental benefits to all.
We believe the broadest beneficial impact is possible if we empower the community to take action at individual, political and economic levels, thus prompting business and government to support community wishes.
During transition there may be some small amounts of residual waste of varying types that should be completely destroyed, landfilled or quarantined for future possible reuse.
At a manufacturing level, it is essential that the producer accepts primary responsibility for the environmental impacts of their products through methods such as cradle to grave management and the reuse of materials. Appropriate financial incentives and government regulation will work together with informed consumers to facilitate this and ensure free riders do not disadvantage responsible companies with cheap, wasteful practices and hold back entire sectors.